Ashok Leyland opens a new LCV dealership in Siliguri, West Bengal, increasing its presence in Eastern India

Nationwide, November 20, 2024: The nation's top commercial vehicle manufacturer, Ashok Leyland, the Hinduja Group's Indian flagship, opened its light commercial vehicle showroom in Siliguri, West Bengal. This is West Bengal's fifth dealership for light commercial vehicles. SBM Warehouse, Eastern Bypass, Bhaktinagar, Siliguri, Jalpaiguri, West Bengal 734004 is the ideal location of the new channel partner Happie Trucking's sales facility.

On the other hand, Debgram, WareHouse, Thakur Nagar, New Jalpaiguri, Jalpaiguri, West Bengal 735135 is the strategic location of the major workshop facility (Service and Spares). The facility's modern infrastructure, fast service bays, and cutting-edge instruments provide an exceptional customer experience. Presently, the business sells a variety of LCV products, including BADA DOST, DOST, PARTNER, and MiTR. 
Mr. Viplav Shah, Head – LCV Business, Ashok Leyland said, “We are excited to further strengthen our presence in this region. West Bengal and Eastern India at large, have been a key market for us. We have always recognized the potential this region has and we are excited about the opportunities that lie ahead in this geography. We have been working on creating a strong foothold in the region, and the new dealership in Siliguri will bolster our presence in this geography. The overwhelming success of our ‘DOST Range’ and now the ‘BADA DOST’ can be attributed to the robustness of our products and the extensive reach of our network. All our products have been receiving great responses from our customers, thanks to their best-in-class mileage and class-leading performance, backed by extensive sales and aftersales support. We are extremely proud that our track record of service retention levels is exemplary with close to 70% of our customers returning to our dealer workshops, even after the warranty period. We, as always, would remain committed to maintaining and even enhancing the level of customer service and satisfaction. This new dealership is being opened to further strengthen our reach, in line with our commitment”.

Ashok Leyland's cutting-edge Hosur facility produces BADA DOST, DOST, PARTNER, and MiTR. Prices for BADA DOST include Rs. 10,98,000 for the i5, Rs. 10,44,500 for the i4 (LNT) and Rs. 10,24,500 for the i4 (SCR), Rs. 10,06,500 for the i3+, and Rs. 8,59,000 for the i2 model. The competitive prices of DOST LiTE, DOST Strong, and DOST+ start at Rs-7,92,000. PARTNER is offered at a competitive price, beginning with Rs. 17,00,000. Competitive prices for MITR Bus start at Rs. 22, 39,000.

In the CV industry, Ashok Leyland boasts one of the biggest and fastest-growing networks. There are approved service centers at every 75 KMS on key highways thanks to its extensive network of more than 1700 unique outlets.