CNH celebrates 25 years of New Holland in India

CNH Industrial, an agricultural and construction equipment firm is celebrating the 25th anniversary of its brand New Holland in India. The company showcased its wide range of farm equipment at its Greater Noida manufacturing plant, including tractors, combine harvesters, and balers.

CNH also presented its local R&D capability by demonstrating precision technology, including telematics and software apps, developed and integrated across product segments by the India Technology Centre.

Narinder Mittal, Country Manager & Managing Director of CNH India and SAARC said “As we commemorate 25 years of New Holland's journey in India, we look forward to the next chapter with a renewed promise to bring forth innovation, quality, and service that not only empower our farmers but also contribute to the growth of the Indian economy and communities."

The company claims that the Greater Noida manufacturing facility is one of the most advanced tractor manufacturing facilities in India, with an annual production capacity of over 60,000 machines.

CASE New Holland Construction Equipment, a division of CNH Industrial Group, is planning to elevate its manufacturing capabilities to more than double over the next three to four years, in response to the Indian market's transition to tighter emission norms, as this has opened up new exporting opportunities for the company.

New Holland's contribution to the Indian farming industry

New Holland has made a significant contribution to the Indian farming industry over the past 25 years. With a focus on innovation and understanding the specific needs of Indian farmers, New Holland has played a vital role in transforming the agricultural landscape of the country.

One of the key areas where New Holland has made a difference is in mechanization. By introducing advanced and efficient farm equipment, they have helped farmers increase productivity and reduce labor-intensive tasks. From tractors to combine harvesters, New Holland has consistently delivered cutting-edge technology that has revolutionized farming practices.

Another notable contribution of New Holland to the Indian farming industry is their commitment to sustainability. With a growing emphasis on environmentally friendly practices, New Holland has introduced eco-friendly equipment that reduces emissions and minimizes the impact on the environment. This not only benefits the farmers but also ensures a sustainable and greener future for the entire agricultural sector.

Furthermore, New Holland has actively supported the farming community through various initiatives. They have conducted training programs and workshops to educate farmers about the latest techniques and best practices in agriculture. By empowering farmers with knowledge and skills, New Holland has helped them adopt modern farming methods and improve their overall livelihoods.